SheraSeven
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SheraSeven | |
|---|---|
| Born | Leticia Padua[1] |
| Nationality | American[2] |
| Other names | Shera Seven |
| Occupations |
|
| Spouse | James Scott |
YouTube information | |
| Channel | |
| Years active | 2013–present |
| Genres |
|
| Subscribers | 634,000[3] |
| Total views | 67,692,924[3] |
Last updated: May 11, 2024 | |
Leticia Padua, known online as SheraSeven or Shera Seven, is an American livestreamer, YouTuber, dating coach, and social media personality. Her YouTube livestreams give dating advice to single women about marrying rich and getting money from men. She is also known as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle". Clips from her livestreams began going viral on TikTok in 2023. Critics have complimented her content for its humor while also describing her as controversial, variously calling her views on heterosexual dating "deeply nihilistic",[4] "Machiavellian",[5] and "completely unprogressive".[2]
Career[edit]
Padua began making YouTube videos as SheraSeven in 2013.[1] Clips of SheraSeven's livestreams began being posted on TikTok in the spring of 2023. She had over 500 thousand YouTube subscribers by November of that year.[4] Clips of her on TikTok amassed over 20 billion views by August 2023, and videos tagged with her catchphrase, "sprinkle sprinkle", had over two billion views on the platform by 2024.[5] A fan account of hers, Sheralations, had almost 400 thousand followers on TikTok before being leaving the platform in 2023.[1] Kerame Marcellus of Essence called Shera Seven "a favorite on TikTok" for her "candid dating and money advice for women online". In January 2024, SheraSeven was featured in Brandon Blackwood's Valentine's Day campaign.[6]
Public image[edit]
SheraSeven often encourages women over the age of 25 to employ manipulation tactics and reverse psychology to get rich older men to pay for their expenses while avoiding broke men, to whom she refers as "dusties", as a way to game the patriarchy.[7] She is known online as the "sprinkle sprinkle lady" for her catchphrase, "sprinkle sprinkle", which she says after giving words of advice.[8] Her fans have often jokingly described her as a female version of Andrew Tate.[1][9] Critics have described her as controversial for her views on gender.[2][10]
Steffi Cao of Bustle identified SheraSeven as one of a crop of "dark feminine" influencers, whose content "pull[s] viewers in with ... confidence and humor", and summarized their philosophy as being that "men are interchangeable, problematic, and take up too much emotional space".[5] For Vox, Rebecca Jennings called SheraSeven "among the funniest people on the internet" and "extremely entertaining", but added that she was "part of a wave of arguably regressive and deeply nihilistic 'dating experts' currently taking over TikTok" and that "her philosophy ultimately reduces women to sexual objects whose value decreases the less traditionally attractive they become".[4] Tara Kenny of Dazed wrote in 2023 that SheraSeven and other women dating advice influencers took "a hardline, Machiavellian stance that sets them apart from their softer, touchy-feely counterparts" and that parts of their content "fall into the same toxic thought patterns as those manosphere channels they're trying to counteract".[11] For Indy100, Kate Plummer called her opinions on gender roles in heterosexual relationships "completely unprogressive", while Raquel Rosario Sánchez wrote for The Critic that she "dispense[d] faux-empowerment".[2]
Personal life[edit]
SheraSeven's husband, James Scott, works as an SQL developer and appears in the background of many of her livestreams.[12][5]
References[edit]
- ^ a b c d McIntosh, Kimberly (August 9, 2023). "'The female Andrew Tate': the new influencer dating doctrine is extreme – but I can see why it's popular". The Guardian. Retrieved May 11, 2024.
- ^ a b c d Plummer, Kate (August 15, 2023). "Who's SheRaSeven? The eyebrow-raising influencer deemed a 'female Andrew Tate'". Indy100. Retrieved May 11, 2024.
- ^ a b "About SheraSeven". YouTube.
- ^ a b c Jennings, Rebecca (November 29, 2023). "Why is dating advice on TikTok so sexist — and so bleak?". Vox. Retrieved May 11, 2024.
- ^ a b c d Cao, Steffi (February 15, 2024). "Marrying For Money Is In Again & "Dark Feminine" Influencers Will Help You Do It". Bustle. Retrieved May 11, 2024.
- ^ Marcellus, Kerane (January 29, 2024). "In Case You Missed It: Brandon Blackwood's Latest Valentine's Day Collection, Stephen Curry In Head Of State, And More". Essence. Retrieved May 11, 2024.
- ^ Sanghani, Radhika (August 23, 2023). "The women who aim to live like a princess – with a rich boyfriend paying for it". The Telegraph. Retrieved May 11, 2024.
- ^ Mwai, Kui (October 17, 2023). "Is the Cheesecake Factory a Good Date? A Woman's Viral Video Sparks Discourse". Blavity. Retrieved May 11, 2024.
- ^ Francombe, Amy (August 25, 2023). "The Commodification of Hating Men". Vice. Retrieved May 11, 2024.
- ^ Wray, Maya (January 9, 2024). "'These are the nails that pull in the big bucks': Sugar baby gives controversial advice on traditional 'love relationships'". The Daily Dot. Retrieved May 11, 2024.
- ^ Kenny, Tara (May 30, 2023). "Andrew Tate for girls: the new wave of woman self-help gurus". Dazed. Retrieved May 11, 2024.
- ^ Honore, Pretty (August 24, 2023). "We Just Found Out Who the 'Sprinkle Sprinkle' Lady Is Married to — Meet Her Mystery Man". Distractify. Retrieved May 11, 2024.