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Meridian Gaming

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Meridian Gaming Ltd.
Available inEnglish
Founded2001
Headquarters
Sliema
,
Malta
Area servedEurope, Africa, Americas
Key peopleZoran Milošević (CEO)[1]
IndustrySports betting, Online gambling, Sports journalism
ServicesOnline betting & gaming, Sports journalism
URLOfficial website

Meridian Gaming Ltd. established in Serbia and registered in Malta, is an international business-to-consumer (B2C) and business-to-business (B2B) online sports betting and gaming company operating as Meridianbet. It serves over 30 regulated markets in Europe, the Americas, and Africa,[2] and has expanded into mass media with the Meridian Sport online platform. The company operates betting shops and online platforms, focusing on sports betting, but also offering casino and fixed odds games. It uses its own technology to work in various countries and currencies through retail, desktop online, Android, iOS and mobile platforms.[3]. Committed to corporate responsibility, it adheres to the UN Global Compact’s principles on human rights, labor, environment, and anti-corruption, supporting the Sustainable Development Goals.[4] As of 2022, over fifty percent of its top management positions are held by women,[5] and it has been recognized for its contributions to e-commerce in the Serbian betting industry.[6]

History and expansion[edit]

Founded in 2001 by Joker Games d.o.o. during Serbia's sports betting expansion, Meridian operates as Meridian Tech d.o.o. in the Western Balkans and as Meridian Gaming Ltd. in Malta since 2007, where it is licensed by the Malta Gaming Authority.[7] Initially a land-based casino, Meridian expanded online in 2018. It operates in over thirty markets, particularly in Serbia, Montenegro, Bosnia and Herzegovina, Malta, and Cyprus, with growing operations in Mexico, Tanzania, Colombia, Peru,[8] and a significant new entry into Kenya in 2023.[9]. In 2023, Meridian was acquired by the American company Golden Matrix, retaining its brand name,[10] and was listed on Nasdaq under Golden Matrix Group[11] after the acquisition was completed in April 2024.[12]

Meridianbet[edit]

Meridian operates its online platform, Meridianbet, which includes a comprehensive sportsbook covering both pre-match and live betting on major sports events, a large selection of casino games, virtual games, slots, table games, and live casino options.[13] Additionally, the company has developed over 100 in-house online casino games in collaboration with Expanse Studios.[14] Notable games include Wild Icy Fruits, Titan Roulette, Titan Dice, Diamond Black Jack, Sic Bo, Maya's Treasure, Golden Hi Lo, Fairy in Wonderland, Piggy Party, Evoji, Sticky 777, and Circus Fever Deluxe.[15]

Meridian has developed a software solution with advanced algorithms, providing extended trading periods, a wide range of odds, and significant payouts. Their unique "empty bet" feature allows customers to propose their own wagers, subject to legal and ethical standards. This option is available to players worldwide, both online and in Meridian's retail shops across Europe, the Americas, and Africa.[16][17] Another innovative feature allows users to predict the VAR referee during matches.[18] Upon registration, users receive a welcome bonus without a deposit and an additional bonus upon their first deposit.[19] Different payment methods offer varying bonuses.[20]

As a founding member of the European Organization for Gaming Law,[21] Meridian focuses on responsible gambling, with initiatives like "Betting Awareness" aimed to raise awareness of addiction prevention through various means. The company offers online resources and tools to help customers understand their gambling habits and access support services if necessary, including information on self-exclusion, setting limits, and responsible gaming features.[22]

Meridian Sport[edit]

Meridian provides sports journalism through its Meridian Sport website, which has been active since 2017 and existed in written form since 2001.[23] In 2020, the site introduced its Android app on Google Play.[24] Additionally, Meridian hosts a YouTube channel called Meridian TV, featuring thematic blogs and podcasts with sports-related personalities.[25]

Cooperation with sports organizations[edit]

Meridian supports over 30 amateur and professional clubs globally, providing financial aid and essential sports equipment. They are often backers of regional and international sports events.

At the end of 2022, Meridian established cooperation with the Crvena zvezda basketball club, which changed its name to Crvena Zvezda Meridianbet.[26] Other investment in Serbian sport include a multi-year contract with the Sports Federation of Serbia through the construction of sports fields and the purchase of sports equipment,[27] sponsorship of Biathlon Union of Serbia, FMP Meridian, Water Polo Club Partizan, ŽKK Crvena zvezda, Serbian eGames Association, Fencing Club Red Star, etc.

In Montenegro, Meridian is the main sponsor of the Montenegrin First League in football, whose name it bears.[28] It also sponsors Water Polo and Swimming Federation of Montenegro,[29] FK Sutjeska Nikšić, KK Jedinstvo Bijelo Polje, Ragbi klub Budućnost...[30]

In Bosnia and Herzegovina, Meridian became the main sponsor of Sarajevo football club.[31] Other sponsored clubs include FK Sloga Meridian Doboj, FK Goražde, FK Alfa Modriča, FK Sloga Trn, KK Bosna Meridianbet Sarajevo, OKK Sloboda Tuzla, KK Promo Donji Vakuf, ŽKK Mladi Krajišnik, ŽKK Banovići...[32]

In Malta, the company sponsored two football clubs Valletta F.C. and Zabbar F.C.[33]

In Cyprus the company sponsores AEL Limassol B.C., while in Africa among others CD Costa do Sol from Mozambique and Pan African S.C. from Tanzania.[34]

Humanitarian and socially responsible work[edit]

Meridian is deeply committed to humanitarian and socially responsible work,[35] engaging customers in funding environmental, societal, and humanitarian projects through various initiatives. In 2023, they conducted 225 CSR campaigns worldwide.[36]

Their environmental actions include supporting afforestation efforts[37][38] and environmental NGOs,[39][40] aligning with the Green Agenda.

Humanitarian actions range from campaigns in Montenegro and Serbia,[41][42][43][44] to supporting global initiatives like the UNICEF Covid Solidarity Response Fund.[45] They've also aided communities affected by flooding in Brazil Brazil,[46] and supported various organizations and causes.[47][48][49][50][51]

During COVID-19, Meridian set up the Od srca sa ljubavlju foundation,[52] donating over a million euros to global COVID-related projects.[53] They supported UNICEF's immunization campaign and provided benefits to vaccinated customers.[54] Post-pandemic, their 'Scan. Help.' initiative funds equipment for maternity hospitals in Southeast Europe, supported by the Ministry of Health.[55]

Meridian's societal activities include raising awareness about violence against women,[56] recycling,[57] and animal welfare.[58] Additionally, Meridian sponsors initiatives promoting regional reconciliation[59] and supports local communities through charitable donations[60] and collaborations with humanitarian organizations.[61]

Moreover, Meridian invests in youth and students, providing scholarships,[62] donating to public schools,[63][64] and organizing sports events[65] and initiatives to promote sports among young people.[66][67]

References[edit]

  1. ^ "IZ PRVE RUKE: Direktor regionalnog lidera u industriji igara na sreću otkriva sve detalje o sportskom klađenju!". Meridian sport. 25 April 2022. Retrieved 28 May 2024.
  2. ^ "Meridianbet ima spektakularne novosti pred početak Sajma G2E u Las Vegasu". vijesti.me. 4 October 2021. Retrieved 30 May 2024.
  3. ^ "Meridian Bet Provides Update on Corporate Progress and Pending Acquisition". yahoo! finance. 8 January 2024. Retrieved 28 May 2024.
  4. ^ "Meridianbet Group joins UN Global Compact Initiative". Malta today. 14 April 2023. Retrieved 29 May 2024.
  5. ^ "Meridianbet Releases Its 2022 ESG Report, With Record Sponsorships and Community Milestones". globenewswire (Press release). 27 April 2023. Retrieved 29 May 2024.
  6. ^ "NOVO PRIZNANJE ZA REGIONALNOG LIDERA: Meridianbet je najbolja online betting kompanija u Srbiji!". GM press. 31 January 2023. Retrieved 30 May 2024.
  7. ^ "Srpski državljani u "Rajskim papirima"". KRIK. 6 November 2017. Retrieved 28 May 2024.
  8. ^ "Strike Gold with GMGI and MeridianBet's Global Gaming Powerhouse". yahoo! finance. 9 April 2024. Retrieved 28 May 2024.
  9. ^ "MeridianBet clocks 25% revenue growth in 2023 ahead of proposed acquisition by Golden Matrix". yogonet. 10 January 2024. Retrieved 29 May 2024.
  10. ^ "Srpski MeridianBet Group prodat za $300 miliona – kupac je američki Golden Matrix Group". Netokracija. 26 March 2023. Retrieved 28 May 2024.
  11. ^ "MeridianBet marks Nasdaq launch with opening bell ceremony". SBC Americas. 22 April 2024. Retrieved 29 May 2024.
  12. ^ "Golden Matrix completes acquisition of MeridianBet". igamingbusiness. 9 April 2024. Retrieved 28 May 2024.
  13. ^ "Meridianbet offers €10 No Deposit Bonus for Malta Players". TVM News. 23 July 2022. Retrieved 28 May 2024.
  14. ^ "Official website of Expanse studios". Expanse Studis. Retrieved 30 May 2024.
  15. ^ "Meridianbet partners with Blue Ocean Gaming". intergame. 24 February 2022. Retrieved 28 May 2024.
  16. ^ "Meridianbet's Live Betting: Two Decades of Betting Excellence and Innovation". globenewswire (Press release). 21 March 2023. Retrieved 28 May 2024.
  17. ^ "Revolutionising Online Betting: How MeridianBet's 'Empty Bet' Changes the Game". globenewswire (Press release). 2 February 2023. Retrieved 29 May 2024.
  18. ^ "VAR, Cards, Penalties - Meridianbet's New Spot Wagers Are Redefining the Betting Experience". globenewswire (Press release). 27 February 2023. Retrieved 29 May 2024.
  19. ^ "Ovo niste očekivali – brutalno dobar bonus dobrodošlice!". vjesti online. 28 April 2024. Retrieved 29 May 2024.
  20. ^ "U Meridianu svaki način uplate donosi bonus za još veće uživanje u ponudi!". glas online. 30 March 2020. Retrieved 30 May 2024.
  21. ^ "LATEST NEWSMeridian Provides Update on Corporate Progresss and Pending Acquisition". i gaming news. 9 January 2024. Retrieved 29 May 2024.
  22. ^ "Meridianbet launches new Corporate Social Responsibility initiative". Times of Malta. 28 April 2024. Retrieved 29 May 2024.
  23. ^ "O nama". Meridian sport.rs. Retrieved 28 May 2024.
  24. ^ "Aktuelne sportske vesti na klik od vas – Instaliraj Meridian sport aplikaciju". Kladjenje.rs. 30 July 2020. Retrieved 28 May 2024.
  25. ^ "Meridianov YouTube kanal kao i portal Meridian sport od marta mjeseca je bogatiji za jednu novu, jedinstvenu, rubriku koja nosi ime: Time out!". Crnogorski portal. 13 January 2023. Retrieved 28 May 2024.
  26. ^ "CRVENA ZVEZDA JE OD 1. JANUARA – CRVENA ZVEZDA MERIDIANBET!!!". KK Crvena Zvezda offical website. 26 December 2022. Retrieved 28 May 2024.
  27. ^ "Nova saradnja za novu godinu: Sportski savez Srbije i kompanija Meridian udružili snage za predstojeće izazove". Novosti. 24 December 2023. Retrieved 29 May 2024.
  28. ^ "MERIDIANBET SPONZOR 1. CFL". Football federation of Montenegro offical website. 18 July 2022. Retrieved 28 May 2024.
  29. ^ "Meridianbet novi sponzor Vaterpolo plivačkog saveza". RTCG. 1 October 2020. Retrieved 28 May 2024.
  30. ^ "Meridianbet novi sponzor Vaterpolo plivačkog saveza". Meridian Sport CG. 3 February 2024. Retrieved 29 May 2024.
  31. ^ "LIDERI U REGIONU: Meridianbet je najveći sponzor sportskih klubova na Balkanu!". 8 September 2023. Retrieved 29 May 2024.
  32. ^ "Regionalni lider u razvoju sporta: Kompanija Meridianbet najveći sponzor klubova i Saveza!". Novosti. 4 February 2024. Retrieved 29 May 2024.
  33. ^ "With a goal to promote Maltese sport, Meridianbet sponsored two football clubs during the 2021/22 season!". TVM News. 10 July 2022. Retrieved 28 May 2024.
  34. ^ "ZA MERIDIAN NEMA GRANICA: Domaća kompanija podržala i Biatlon savez Srbije - da olimpijski sport više ne bude na začelju!". TVM News. 20 June 2022. Retrieved 29 May 2024.
  35. ^ "GODINA ZA PONOS: Sve akcije kompanije Meridian koje su u 2023. odjeknule i poboljšale živote građana Srbije". kurir. 1 January 2024. Retrieved 9 June 2024.
  36. ^ "Meridianbet Group Strengthens the ESG Reporting Segment". europeangaming.eu. 23 April 2024. Retrieved 29 May 2024.
  37. ^ "Sportska kladionica Meridian donira sadnice širom regiona!". antena M. 10 February 2022. Retrieved 28 May 2024.
  38. ^ "GLOBALNI PROJEKAT: Meridian do sada donirao više od 1.000 sadnica". trebinje.com. 7 April 2022. Retrieved 28 May 2024.
  39. ^ "Meridianbet reinforces commitment to environmental conservation with donation to Malta Ranger Unit". Malta Today. 29 May 2024. Retrieved 29 May 2024.
  40. ^ "Meridianbet i Resurni centar u zajedničkoj akciji: Budi i ti dijete proljeća". Standard. 18 April 2024. Retrieved 30 May 2024.
  41. ^ "Opet dobitan! Još jedan humanitarni tiket koji je ispunio cilj". crnogorski portal. 4 May 2024. Retrieved 30 May 2024.
  42. ^ "Meridian humanitarni tiketi donijeli pomoć onima kojima je najpotrebnija!j". antena M. 18 July 2021. Retrieved 30 May 2024.
  43. ^ "HUMANITARNI TIKET – Teodora Džehverović i Meridian obradovali Dom za nezbrinutu decu (FOTO)". Mondo. 22 June 2021. Retrieved 30 May 2024.
  44. ^ "MERIDIAN SLAVI SPORT! Milionska donacija u čast naših olimpijaca". Novosti. 9 August 2021. Retrieved 30 May 2024.
  45. ^ "MERIDIAN I UNICEF UDRUŽILI SNAGE: Stiže novčana pomoć Indiji". Srbija Danas. 18 May 2021. Retrieved 30 May 2024.
  46. ^ "Meridianbet pomaže poplavljenima u Brazilu". Portal micro mreza. 15 May 2024. Retrieved 9 June 2024.
  47. ^ "Διαχρονική στήριξη στα παιδιά με αξιοσέβαστο "ΧΑΡΙΣΜΑ"". Meridian Sport CY. 21 April 2023. Retrieved 30 May 2024.
  48. ^ "Humanost spaja – Meridianbet podržao rad Fondacije "Budi human"". Vijesti online. 5 June 2020. Retrieved 30 May 2024.;
  49. ^ "Kompanija Meridian: Širimo humanost cijelim regionom". Banja Luka danas.com. 29 August 2020. Retrieved 30 May 2024.
  50. ^ "Meridianbet uručio vrijednu donaciju Narodnoj kuhinji u Baru". 17 November 2022. Retrieved 30 May 2024.
  51. ^ "Runs, donations and charity work for Movember campaign". Malta Today. 29 November 2021. Retrieved 30 May 2024.
  52. ^ "O nama". Od srca sa ljubavlju. 26 March 2023. Retrieved 28 May 2024.
  53. ^ "Meridian kao lider industrije donirao preko milion evra u borbi protiv kovida-19". nezavisne novine. 13 November 2021. Retrieved 9 June 2024.
  54. ^ "Sportska kladionica Meridian donira sadnice širom regiona!". Vijesti. 10 February 2022. Retrieved 30 May 2024.
  55. ^ "Najveća humanitarna akcija u regionu: Skeniraj i pomozi novim herojima (FOTO)". nova.rs. 14 May 2024. Retrieved 9 June 2024.
  56. ^ ""STOP NASILJU NAD ŽENAMA" NISU SAMO REČI: Meridian fondacija poslala važnu poruku (VIDEO)". kurir. 25 November 2023. Retrieved 30 May 2024.
  57. ^ "POTEZ ZA DIVLJENJE: Fondacija Meridian kroz igru pokrenula VAŽNU DRUŠTVENU TEMU (VIDEO)". Radio televizija Krusevac. 24 February 2024. Retrieved 30 May 2024.
  58. ^ "I NJIMA TREBA POMOĆ: Kompanija Meridian podržala inicijativu spasavanja životinja sa ulica)". Novosti. 9 December 2021. Retrieved 30 May 2024.
  59. ^ "Novo filmsko ostvarenje MILUTINA GRGURA uz podršku MERIDIANBET: "Više od igre, više od života"". kolektiv.me. 14 February 2023. Retrieved 30 May 2024.
  60. ^ "Radost i sreća u Apatinu: Zahvaljujući vrednoj donaciji kompanije Meridian Uroš (19) je dobio posao (FOTO)". Telegraf. 3 January 2023. Retrieved 30 May 2024.
  61. ^ "ČETIRI GOLA ZA HUMANOST: Meridian uplatio 4.000 KM udruženju Pomozi.ba". Portal micro mreza. 28 March 2024. Retrieved 30 May 2024.
  62. ^ "Desetke za ponos i svetlu budućnost: Kompanija Meridian najboljim akademcima uručila vredne stipendije". 24 sedam. 5 November 2023. Retrieved 30 May 2024.
  63. ^ "Meridianbet ulaže u obrazovanje djece na sjeveru Crne Gore". Antena M. 16 March 2023. Retrieved 30 May 2024.
  64. ^ "Meridian kompanija nastavlja da unapređuje školstvo u Crnoj Gori: Ovog puta pomoć je pružena OŠ "Sutjeska" u Podgorici". portal Zeta. 26 October 2023. Retrieved 30 May 2024.
  65. ^ ""Meridian Friendship Tournament" pripao Megi, podršku pružili i legendarni srpski reprezentativci". RTS. 26 June 2022. Retrieved 30 May 2024.
  66. ^ "MERIDIAN ORGANIZUJE ŠKOLE SPORTA ŠIROM SRBIJE". kurir. 28 July 2021. Retrieved 30 May 2024.
  67. ^ "Startovala Meridianbet Studentska liga u košarci". DAN. 11 March 2024. Retrieved 30 May 2024.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Meridian_Gaming&oldid=1228033327"