BBL Drizzy

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"BBL Drizzy."
Some sort of strange medical device with lots of connected remotes and plugs.
Instrumental by Metro Boomin
ReleasedMay 5, 2024 (2024-05-05)
GenreHip hop
Length3:24
LabelSelf-release
Producer(s)Metro Boomin

"BBL Drizzy" (released as "BBL DRIZZY BPM 150.mp3") is an instrumental diss track by American record producer Metro Boomin. The track was released on May 5, 2024 dissing Drake in response to the Drake–Kendrick Lamar feud which consisted of multiple diss tracks from both sides. It samples an artificial intelligence generated track, released on April 14th, of the same name by comedian King Willonius.[1] It is the first notable example of AI sampling in mainstream hip-hop music, according to Billboard.[2]

Metro announced he would offer a free beat and a $10,000 cash prize to whoever delivered the best rap over the backing track in an effort to deride hip hop artist Drake.[3] The song's title alludes to a rumor that Drake received a Brazilian butt lift.

"BBL Drizzy" quickly went viral, generating more than 3.3 million streams on SoundCloud within a week.

Background[edit]

Main article: Drake–Kendrick Lamar feud

Rick Ross coined the term BBL Drizzy. He coined the term in a response record to Drake after Drake mentioned the rapper in the song “Push-Ups” on April 12. On April 13th Ross, responded with his diss “Champagne Moments” coining the phrase on his Instagram story and in the song. In response to the song, comedian King Willonius created an AI generated parody song titled “BBL Drizzy”. King Willonious is a comedian and social media influencer who takes songs and creates vintage interpretations of music. Drake–Kendrick Lamar feud is an ongoing rap feud between American artist Kendrick Lamar and Canadian artist Drake which escalated in early 2024. Metro Boomin became closely involved in the feud after he, Lamar and Future released the song "Like That" in March 2024 which further escalated the conflict.[4] In April 2024, Drake would release the song "Push Ups", in which he directly dismisses Metro's involvement in the feud with the line "Metro shut your hoe ass up and make some drums".[5][6] In the song "Family Matters", Drake further antagonizes Metro, directly calling him out in the song once again.[7][8]

Release[edit]

On May 5, 2024, Metro responded to Drake's diss on "Family Matters" on Twitter and released an instrumental titled "BBL DRIZZY 150 BPM.mp3" on SoundCloud, inviting fans to freestyle rap over it.[7] In addition to the release of the beat, Metro also announced that he would hold a contest on social media for whoever could produce the best freestyle rap over the beat, with the winner receiving a beat from him for free.[9] Users on social media platforms including TikTok, Instagram and X were quick to react, releasing their own takes on the track shortly after.[10] On May 6, Metro announced that he would also give the winner a $10,000 prize, and a runner-up would also receive a beat.[11] Within a week, the song had received more than 3.3 million streams on SoundCloud and maintained the number one spot on the platform's "New and Hot" chart.[12] Metro has yet to pick a winner for the contest.

Track[edit]

The song samples an R&B parody song which shares the name of "BBL Drizzy" that holds a resemblance to 1970s music. The song was created by Willonius Hatcher, who goes by King Willonius, a comedic performer who used artificial intelligence to create the song. Hatcher stated that he initially experimented with different music genres including country, afrobeats and yacht rock before settling on R&B.[1] The song was created with Udio, a generative artificial intelligence model that produces music.[13][14]

The song's inclusion of "BBL Drizzy" in its title allude to comments made by rapper Rick Ross accusing Drake of receiving a Brazilian butt lift, a form of buttock augmentation surgery.[15] The sampled lyrics of the track also reference these rumors with lines such as "I'm thicker than a Snicker / I'm thicker than your ninja".[13]

Reception[edit]

Upon release, the track immediately received widespread attention on social media platforms. Notable celebrities and internet personalities including Elon Musk, Dr. Miami, Ludwig and QTCinderella reacted to the beat.[16][17] Several corporations also responded, including educational technology company Duolingo and meat producer Oscar Mayer.[18][17]

In addition to users releasing freestyle raps over the instrumental, the track also evolved into a viral phenomenon where users would create remixes of the song beyond the hip hop genre.[19] Many recreated the song in other genres, including house, merengue and Bollywood.[20][12] Users also created covers of the song on a variety of musical instruments, including on saxophone, guitar and harp.[20][12][17]

Use of artificial intelligence[edit]

"BBL Drizzy" has prompted widespread discussion regarding the use of generative artificial intelligence to create art and music. It is the first notable example of an AI generated song being used as a sample in commercial music production.[2] The acceptance of the song by the general public despite controversies surrounding AI art[broken anchor] has prompted discussion regarding potential ramifications of a growth in commercial music utilizing AI.[21][14]

Aftermath[edit]

Immediately following the release of "BBL Drizzy", Drake responded in an Instagram comment, asking if Metro had really "cheffed a beat about [his] ass".[22] Later, on May 24, he was included on rapper Sexyy Red's mixtape, In Sexyy We Trust. On this project, Drake would rap over the "BBL Drizzy" instrumental on the song "U My Everything".[23][24] On the song, Drake addressed the plastic surgery rumours in jest: "Me and the surgeon got history, I changed a lot of girls' lives for real. They need a new body, they hittin' me, ayy. BBL Drizzy, they want a new body, they ask me for it."[25]

References[edit]

  1. ^ a b Curto, Justin (2024-05-09). "Metro Boomin Couldn't Have Made 'BBL Drizzy' Without This Comedian". Vulture. Archived from the original on 2024-05-13. Retrieved 2024-05-24.
  2. ^ a b Robinson, Kristin (2024-05-15). "Metro Boomin's 'BBL Drizzy' Is More Than a Joke – It Could Signal the Future of Sampling". Billboard. Archived from the original on 2024-05-17. Retrieved 2024-05-17.
  3. ^ Ocho, Alex (2024-05-05). "Metro Boomin Goes in on Drake, Drops "BBL Drizzy" With Beat Giveaway and $10K Reward: 'Now Go Make Another Song Telling More Lies'". Complex. Archived from the original on 2024-05-06. Retrieved 2024-05-24.
  4. ^ Gee, Andre (2024-03-25). "Drake Replies to Kendrick Lamar's 'Like That' Diss -- Sort Of". Rolling Stone. Archived from the original on 2024-04-24. Retrieved 2024-05-24.
  5. ^ Davis, Wes (2024-04-16). "Drake muddies the "Push Ups" AI debate with a deepfake". The Verge. Archived from the original on 2024-05-12. Retrieved 2024-05-24.
  6. ^ Montgomery, Sarah Jasmine (2024-04-13). "Drake Diss Track Aimed at Kendrick Lamar, Metro Boomin, and More Surfaces: Fans Debate If It's Real". Complex. Archived from the original on 2024-04-13. Retrieved 2024-05-23.
  7. ^ a b Deville, Chris (2024-05-04). "Drake Unveils Latest Kendrick Lamar Diss Track "Family Matters"". Stereogum. Archived from the original on 2024-05-24. Retrieved 2024-05-24.
  8. ^ Strauss, Matthew (2024-05-04). "Drake Fires Back at Kendrick Lamar on New Song "Family Matters"". Pitchfork. Archived from the original on 2024-05-24. Retrieved 2024-05-24.
  9. ^ Saponara, Michael (2024-05-06). "Metro Boomin Responds to Drake's Disses & Hosts 'BBL Drizzy' Beat Giveaway". Billboard. Archived from the original on 2024-05-07. Retrieved 2024-05-24.
  10. ^ Cline, Georgette (2024-05-09). "20 of the Best Entries for Metro Boomin's 'BBL Drizzy' Beat Giveaway". XXL. Archived from the original on 2024-05-13. Retrieved 2024-05-24.
  11. ^ Coleman II, C. Vernon (2024-05-07). "Metro Boomin Ups Ante on BBL Drizzy Beat Giveaway, Offers $10,000 to Winner". XXL. Archived from the original on 2024-05-24. Retrieved 2024-05-24.
  12. ^ a b c Zeff, Maxwell (2024-05-11). "The Saga of 'BBL Drizzy'". Gizmodo. Archived from the original on 2024-05-13. Retrieved 2024-05-24.
  13. ^ a b Lawrence, Andrew (2024-05-09). "'I bet Drake heard it and laughed': BBL Drizzy is the real winner of the Drake-Kendrick feud". The Guardian. Archived from the original on 2024-05-24. Retrieved 2024-05-24.
  14. ^ a b Robinson, Kristin (2024-05-15). "'Metro Boomin's 'BBL Drizzy' Is More Than a Joke – It Could Signal the Future of Sampling". Billboard. Archived from the original on 2024-05-19. Retrieved 2024-05-24.
  15. ^ Saponara, Michael (2024-04-15). "A Timeline of Drake & Rick Ross' Relationship: Collabs, Feuds & A Lost Joint Album". Billboard. Archived from the original on 2024-05-12. Retrieved 2024-05-24.
  16. ^ Cowen, Trace William (2024-05-08). "Dr. Miami Is Looping Metro Boomin's Drake-Mocking "BBL Drizzy" Beat at His Office: 'New Favorite Song'". Complex. Archived from the original on 2024-05-10. Retrieved 2024-05-24.
  17. ^ a b c Horetski, Dylan (2024-05-09). "What does 'BBL Drizzy' mean? TikTok trend explained". Dexerto. Archived from the original on 2024-05-12. Retrieved 2024-05-24.
  18. ^ Ech, Joey (2024-05-10). "Oscar Mayer Capitalizes on Drake's Current Beefs by Launching the BBL Glizzy Hot Dog Campaign". XXL. Archived from the original on 2024-05-17. Retrieved 2024-05-24.
  19. ^ Grove, Rashad (2024-05-13). "Metro Boomin's Diss Track 'BBL Drizzy' Is Getting the Remix Treatment". BET. Archived from the original on 2024-05-15. Retrieved 2024-05-24.
  20. ^ a b Saponara, Michael (2024-05-10). "Fan Remixes of Metro Boomin's Drake Diss 'BBL Drizzy' Are Starting to Going Viral: Listen". Billboard. Archived from the original on 2024-05-13. Retrieved 2024-05-24.
  21. ^ Park, Gene (2024-05-14). "A song about Drake's butt might be a real breakthrough for AI art". The Washington Post. Archived from the original on 2024-05-15. Retrieved 2024-05-15.
  22. ^ Saponara, Michael (6 May 2024). "Metro Boomin Responds to Drake's Disses & Hosts 'BBL Drizzy' Beat Giveaway". Billboard. Retrieved 26 May 2024.
  23. ^ Mier, Tomás (2024-05-24). "Sexyy Red Drops 'In Sexyy We Trust' Mixtape With Drake, Lil Baby Collabs". Rolling Stone. Retrieved 2024-05-24.
  24. ^ Horowitz, Steven J. (2024-05-24). "Drake Raps Over Metro Boomin's 'BBL Drizzy' Diss Beat on Sexyy Red's New Song 'U My Everything'". Variety. Retrieved 2024-05-24.
  25. ^ Sexyy Red & Drake – U My Everything, Genius, 2024-05-24, retrieved 2024-05-24

External links[edit]

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