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Rema (musician)

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Rema
Rema catwalk for UK apparel brand Tokyo James in 2019
Rema catwalk for UK apparel brand Tokyo James in 2019
Background information
Birth nameDivine Ikubor
Born (2000-05-01) May 1, 2000 (age 24)[1]
Benin City, Edo, Nigeria
Genres
Occupation(s)
  • Rapper
  • singer
  • songwriter
Years active2018–present
Labels
Websiteheisrema.com
YouTube information
Channel
Subscribers4.02 million[2]
Total views1.381 billion[2]

Last updated: 7 March 2024

Divine Ikubor (born May 1, 2000), known professionally as Rema, is a Nigerian singer, rapper, and songwriter. He gained initial recognition with his 2019 song "Dumebi". That same year, he signed with D'Prince's record label, Jonzing World.[3] He achieved wider recognition with his 2022 single "Calm Down", which spawned a remix with Selena Gomez that peaked at number three on the Billboard Hot 100.[4] The song also led Bilboard Afrobeats Songs chart for a record-setting 58 weeks.[5]

Early life[edit]

Divine Ikubor was born into a Christian family in Benin City, Edo State, Nigeria.[6] He discovered his passion for music during his secondary school days at Ighile Group of Schools in Edo State, where he began singing and rapping.[7] After losing his father and elder brother, Rema was raised by his mother, who played a significant role in shaping his life.[1]

Career[edit]

Rema started his music career performing in churches with his collaborator Alpha P. in 2018. He gained recognition after posting a viral freestyle on Instagram to D'Prince's song "Gucci Gang". Impressed by his talent, D'Prince flew him to Lagos and offered him a record deal with Jonzing World, a subsidiary of Mavin Records owned by music executive and producer Don Jazzy.[8][9] In 2019, Rema released his self-titled debut EP Rema, which topped Apple Music's Nigerian charts.[10][11] The music video for "Dumebi", a breakout song from the EP, was released on May 21, 2019, featuring a cameo appearance from Diana Eneje and has since gained 75 million views on YouTube.[12] Later that summer, another popular song from the EP was featured on former United States President Barack Obama's annual summer playlist.[7] In September 2020, Rema's songs were included on the FIFA 21 official soundtrack.[13][14] In September 2021, he was unveiled as a brand ambassador for Pepsi, alongside his label mate Ayra Starr.[15]

Toya Delazy, a South African music producer and artist, originated the genre "Afrorave" in 2019, combining elements of garage, Zulu lyrics, and other African styles.[16][17] In May 2021, Rema adopted the term "Afrorave" to describe his own music, which blends Afrobeats with Arabian and Indian influences. This distinct sound has resonated with fans, earning him a dedicated fanbase known as Ravers.[18][19]

2022–present: Rave & Roses and Ravage EP[edit]

After releasing three EPs, Rema debuted his first album, Rave & Roses, on March 25, 2022, under Jonzing World.[20] The album features 16 tracks, including collaborations with 6lack, Chris Brown, AJ Tracey, and Yseult.[21] It charted 10 songs on the US Billboard Afrobeats Chart in its debut week.[22] The single "Calm Down" gained international recognition after a remix with Selena Gomez, reaching number three on the Billboard Hot 100 and breaking multiple records.[23][24][25][26] Rema received various awards, including the MTV Video Music Award for Best Afrobeats Video and the Billboard Music Award for Top Afrobeats Song and many other awards.[27][28][29] On November 7, 2022, he was awarded for achieving 1 billion streams worldwide during his London concert.[30] In February 2023, he won the Digital Artist of the Year award at the Soundcity MVP Awards held at the Eko Convention Centre in Lagos.[31] In April 2023, he released Rave & Roses Ultra, which became the first African album to cross two billion streams on Spotify.[32] On October 26, 2023, Rema released the Ravage EP,[33] and on October 30, 2023, he performed at the Ballon d'Or ceremony held Theatre du Châtelet in Paris, France.[34]

Personal life[edit]

On 28 September 2020, Rema tweeted accusations against the Peoples Democratic Party (PDP) regarding their involvement in the death of his father, Justice Ikubor, a former chieftain of the party.[35][36] Although Rema gained admission to study at the University of Lagos in 2022, he was forced to leave the institution in 2023 due to the ongoing ASUU teaching union strike.[37][38]

Impact[edit]

Rolling Stone said "Rema has undoubtedly and proudly become an emblem of Afrobeats global rise."[39] Writing for Business Day Anthony Udugba remarked Rema has "expanded the horizons" of African musical impact on the global stage.[40] The Guardian Nigeria opined "As the Afrobeats landscape continues to flourish, Rema’s success sets a high standard, showcasing the global appeal and dominance of Nigerian music on the international stage."[41] The Native stated "It’s impossible to erase the mark he has left on Afrobeats history."[42] Victor Okpala said "Rema’s sound has cemented his place as a true musical trailblazer."[43] Many critics have praised him for breaking barriers and inspiring other African music artists.[44][45][46]

Discography[edit]

Studio albums[edit]

Awards and nominations[edit]

Year Award Category Nominee/Work Result Ref
2019 The Headies Song of the Year "Dumebi" Nominated [47]
Viewer's Choice Himself Nominated
Next Rated Won
City People Music Awards Most Promising Act of the Year Nominated [48][49]
Revelation of the Year Won
Best New Act of the Year Nominated
2020 BET Awards Best New International Act Nominated [50]
The Future Awards Africa Young Person of the Year Nominated [51][52]
Music Won
MTV Europe Music Award Best African Act Nominated [53]
2021 MTV Africa Music Awards Best Male Pending [54]
The Headies Hip Hop World Revelation of the Year Nominated [55]
Best Pop Single "Lady" Nominated
Net Honours Most Played Pop Song "Woman" Nominated [56]
African Entertainment Awards USA Song of the Year Nominated [57]
Edison Award Edison Jazz/World – World Rema Compilation Nominated [58]
2022
Odeón Awards 2022 [es] Best urban song "44"
(with Bad Gyal)
Nominated [59]
2023
Soundcity MVP Awards Digital Artist of the Year Himself Won [60]
The Headies Best Male Artist Himself Won [61]
African Artist of the Year Won
Digital Artist of the Year Won
Album of the Year "Rave and Roses" Nominated
Song of the Year "Calm Down" Nominated
MTV Video Music Awards Best Afrobeats "Calm Down (Remix)"
(featuring Selena Gomez)
Won [62][63]
Best Collaboration Nominated
Song of the Year Nominated
AFRIMMA Crossing Boundaries with Music Award Himself Won [64]
Artist of the Year Himself Won
Trace Awards Song of the Year "Calm Down (Remix)"
(featuring Selena Gomez)
Won [65]
Best Global African Artist Himself Won
Best Male Artist Himself Nominated
BreakTudo Awards International Rising Artist Himself Pending [66]

References[edit]

  1. ^ a b "Is Rema dead?: Divine Ikubor aka Rema never die, na fake news dey fly upandan - Rema Manager". BBC News Pidgin. 1 February 2020. Archived from the original on 19 November 2021. Retrieved 16 June 2020.
  2. ^ a b "About Rema". YouTube.
  3. ^ Nwafor (23 March 2019). "Don Jazzy signs record deal with D'Prince's Jonzing World". Vanguard News. Archived from the original on 21 November 2022. Retrieved 21 November 2022.
  4. ^ tolsen (2 January 2013). "Billboard Hot 100". Billboard. Archived from the original on 25 November 2021. Retrieved 13 June 2023.
  5. ^ Anderson, Trevor (19 October 2023). "Tyla's 'Water' Hits No. 1 on U.S. Afrobeats Songs Chart – Stopping the 58-Week Run of Rema & Selena Gomez's 'Calm Down'". Billboard. Archived from the original on 28 October 2023. Retrieved 28 October 2023.
  6. ^ "Meet Rema, The Kid From Benin With The World At His Feet". The Native. 2 May 2019. Archived from the original on 18 August 2020. Retrieved 28 September 2020.
  7. ^ a b Holmes, Charles (15 May 2020). "How Rema Became Afrobeats' New Superhero". Rolling Stone. Archived from the original on 22 June 2020. Retrieved 17 June 2020.
  8. ^ Pierre, Alphonse. "Rema Is Leading the Next Generation of Nigerian Pop Afrobeats chart". Pitchfork. Archived from the original on 17 June 2020. Retrieved 17 June 2020.
  9. ^ Akindare, Okunola (21 January 2020). "How D'Prince gave Mavin Records a new lease of life". NET. Archived from the original on 21 January 2020. Retrieved 21 January 2020.
  10. ^ "Rema – EP by Rema". Archived from the original on 12 August 2019. Retrieved 25 August 2019 – via music.apple.com.
  11. ^ "Top 100: Nigeria". Apple Music. Archived from the original on 25 June 2019. Retrieved 25 August 2019.
  12. ^ "See the music video for Rema's "Dumebi"". The NATIVE. 21 May 2019. Archived from the original on 20 August 2021. Retrieved 20 August 2021.
  13. ^ "FIFA 21 soundtrack: Artists, songs & music on new game, reveal date | Goal.com". goal.com. Archived from the original on 2 August 2021. Retrieved 28 March 2021.
  14. ^ "Fireboy, Rema feature on FIFA 21 official soundtracks". Punch Newspapers. 28 September 2020. Archived from the original on 2 May 2021. Retrieved 15 February 2021.
  15. ^ "Pepsi unveils new ambassadors Ayra Starr and Rema #ForTheLoveOfMusic". Vanguard News. 4 September 2021. Retrieved 16 September 2021.
  16. ^ Zeeman, Kyle (9 October 2019). "Toya Delazy is creating her own genre called Afro-rave, and she says it's the future". Times Live. Archived from the original on 9 October 2019. Retrieved 31 December 2023.
  17. ^ Coetzee, Nikita (3 August 2020). "How Toya Delazy carved out her own path and created a unique sound". News24. Archived from the original on 2 January 2024. Retrieved 3 January 2024.
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  20. ^ Kim, Michelle Hyun (18 March 2022). "17 Albums We Can't Wait to Hear This Spring". Vulture. Archived from the original on 20 March 2022. Retrieved 19 March 2022.
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  24. ^ Zemler, Emily (26 August 2022). "Hear Selena Gomez Join Afrorave Artist Rema on Reworked Single 'Calm Down'". Rolling Stone. Archived from the original on 28 August 2022. Retrieved 11 September 2022.
  25. ^ "Selena Gomez – Chart History: The Hot 100". Billboard. Retrieved 7 March 2023.
  26. ^ "Rema earns first Billboard Hot 100 entry with 'Calm Down' remix". 13 September 2022. Archived from the original on 3 October 2022. Retrieved 3 October 2022.
  27. ^ Atkinson, Katie (19 November 2023). "Billboard Music Awards 2023 Winners: Full List". Billboard. Archived from the original on 20 November 2023. Retrieved 20 November 2023.
  28. ^ Woerner, Meredith (12 September 2023). "Taylor Swift Wins Big at MTV VMAs, Plus Full List of Winners". Variety. Retrieved 14 September 2023.
  29. ^ "Rema's Calm Down sets YouTube record as Afrobeats continues global foray". Music In Africa. 31 January 2023. Archived from the original on 21 February 2023. Retrieved 21 February 2023.
  30. ^ Oyetayo, Bamise. "Watch Rema's Plaque Acceptance For 1 Billion Streams On "Rave & Roses"". notjustok.com. Archived from the original on 12 May 2023. Retrieved 12 May 2023.
  31. ^ "Burnaboy, Black Sherif, Win At The Soundcity MVP Awards 2023 (FULL WINNERS LIST)". African Folder. 21 September 2022. Archived from the original on 12 February 2023. Retrieved 12 February 2023.
  32. ^ (anonymous) (1 December 2023). "Rema's "Rave & Roses Ultra" Surpasses 2 Billion Spotify Streams". Album Talks. Retrieved 9 June 2024.
  33. ^ "Rema Releases New EP Ravage". Pitchfork. 27 October 2023. Archived from the original on 3 November 2023. Retrieved 3 November 2023.
  34. ^ Etukudo, Itoro (31 October 2023). "'I'm grateful for this opportunity', Rema says after Ballon d'Or performance". The International Centre for Investigative Reporting. Archived from the original on 2 November 2023. Retrieved 2 November 2023.
  35. ^ "PDP must explain what happened to my father – Rema | The Nation". The Nation Newspaper. 28 September 2020. Archived from the original on 1 October 2020. Retrieved 29 September 2020.
  36. ^ "Explain how my father died – Rema tells PDP". Daily Post Nigeria. 28 September 2020. Archived from the original on 20 January 2021. Retrieved 15 February 2021.
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  39. ^ "The 40 Best Afropop Songs of 2023". Rolling Stone. 26 December 2023. Retrieved 11 January 2024.
  40. ^ Udugba, Anthony (8 November 2023). "How Rema became Nigeria's biggest music act of 2023". Business day Ng. Retrieved 8 January 2024.
  41. ^ Kareem, Itunu Azeez (20 December 2023). "REMA'S R&R ALBUM IS AFROBEATS MOST STREAMED 2023". The Guardian. Retrieved 8 January 2024.
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  65. ^ Nosa, Oke-Hortons (12 July 2023). "Rema & Davido Are Top Winners at 2023 Trace Awards, Celebrating African Music (Full Winners List)". Archived from the original on 24 October 2023. Retrieved 24 October 2023.
  66. ^ "BreakTudo Awards 2023: Indicados". BreakTudo Awards (in Brazilian Portuguese). 24 August 2023. Archived from the original on 26 August 2023. Retrieved 28 August 2023.

External links[edit]